Care Essentials Cocoon CS

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CASE STUDY

Cocoon Patient Warming

Division: Critical Care | Territory: UK

Summary

The Critical Care Team educate and support clinicians on the Care Essentials, Cocoon Blanket Warming. Converting multiple sites and departments, switching old to new hardware.

The Challenge

The challenge in critical care is to prevent peri-operative hypothermia, especially considering the ageing population and advances in surgery that often requires greater body surface exposure and extended duration of surgery time.

Enhance knowledge of clinical teams through the education and support around normothermia and the advantage of a combined approach to managing normothermia through blanket and fluid warming.

Account conversions across multiple sites and departments requiring a switch of new for old hardware.

The Approach

Present the cost saving opportunity to clinical and Procurement staff, alongside highlighting key advantages with of our blanket technology and hardware that is not available with competitor options.

Provide educational study days to support critical care departments approach and patient care with regards to patient warming.

Enhance the profile and clinical awareness of the product and blanket range through marketing campaigns and exhibition events

Developing robust trial and implementation plans to reduce the timeframe a hospital benefit from cost savings and the reduced risk of hot spot burns and surgical site infections with our system.

The Results

Strong cost-effective model has seen consistent growth across the UK including large conversions at major teaching hospitals.

Developed a strong KOL base within the UK and continue to utilise their expertise to grow market share.

Sales growth in excess of 20% annually since 2017.